City Essentials Bag Collection | lululemon
A collection of versatile everyday bags designed for life in motion. Balancing considered proportions, intuitive organization, and a refined aesthetic to create functional essentials for the modern wardrobe.
City Essentials Shoulder Bag 4L
City Essentials Convertible Shoulder Bag 7L
City Essentials Pouch 4L
City Essentials Mini Shoulder Bag 1L (your demi)
City Essentials Duffle Bag 28L
City Essentials Nano Bag
City Essentials Collection | Collection Evolution & Expansion
The City Essentials collection consisted of several existing silhouettes, including shoulder bags, convertible bags, and pouches. My role was to evolve these individual products into a cohesive family by establishing a consistent design language across materials, piping proportions, branding, hardware, and finishes.
Alongside refining the existing assortment, I led the design of new silhouettes, including the 1L Demi Bag, Duffle Bag, and Nano Bag with Chain, expanding the collection's versatility and reach.
It was a rewarding opportunity to help shape and grow one of the bags division's core collections, balancing design consistency with innovation across an evolving assortment.
Sketch/Concept
Launch
